While this news alone should have YouTube creators miffed, especially smaller channels and channels who don’t want to place advertisements on their content, there’s a bigger picture that I think many are missing.
Two years ago in February 2018, YouTube updated their entry requirements into the YouTube Partner Program. The new rules required channels to have more than 1,000 subscribers, 4,000 public watch hours (in the span of 12 months) and more specifically, the channel would have to get analysed by YouTube’s staff first before acceptance. That rule change has scared off many potential YouTubers who could have provided quality content and knowledge to the platform. Yes, the platform might be overfilled with information, but new information is required daily for our ever-expanding world.
YouTube revealed the increase in entry requirements for the YouTube Partner Program as the only way to avoid up-and-coming channels made up of scammers, spammers and other shitty people monetizing content which was vulgar, filled with disinformation, spam, etc. Yet, just a few days ago, YouTube announces they will be turning back to putting ads on small/new channels, but not giving those channels any revenue. Why was the partner program incorporated in the first place then?
The update will probably not bother well established YouTube brands as they are actually benefitting off of YouTube keeping the little guy down, but those brands should be the people that stand up against these updates. But in this world, will that ever happen? I guess it will only happen once those channels are affected by YouTube’s updated terms.
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